Happy Holidays from my Family to Yours.
As we move through December, the San Francisco real estate market is following its usual holiday-season rhythm, with fewer new listings and a slowdown in sales. This quieter stretch typically continues through the beginning of the new year until the market starts to reawaken in mid-January.
The real story this fall was the incredible strength of buyer demand. Virtually every key metric—prices, inventory, overbidding, and days on market—pointed to a market that heated up dramatically. Much of this momentum is being fueled by the fast-growing AI sector, which is bringing renewed energy, jobs, and buyers back into the city. As a result, San Francisco has once again become one of the most competitive real estate markets in the country.
Looking ahead, the early months of the year traditionally bring a noticeable jump in activity that often builds through spring. We experienced this earlier in 2025 before the “tariff shock” created a temporary pause in April. With early December showing encouraging signs—major stock indexes rebounding and mortgage rates dropping to a 14-month low—we’re watching economic factors closely. On December 10th, the Fed cut its benchmark rate by .25% (quarter-point) and now all eyes are on the next major inflation report due later in the month.
As always, I’m keeping a close eye on these trends so you have a clear, real-time understanding of where the market is likely headed.
Wishing you a very festive and Happy Holiday season!
Cece & Team
